AEYLíN x The Beauty of Innovation

Founder & CEO Elín shares where she sees the collagen market heading and developing, what's next for AEYLíN collagen and extra industry insights at The Beauty of Innovation:

"I look at supply concentration. A lot of the marine collagen sold in Europe traces back to a small number of processing facilities, even when the finished brands look completely different on shelf. Executives evaluating a collagen brand for partnership or investment should ask two separate questions: where the fish itself originates, and separately, where and how it’s processed. Those are often two different places, and conflating them is how a lot of provenance stories fall apart under scrutiny." - Elín Traustadottir